University of Louisville Magazine

SUM 2018

The University of Louisville Alumni Magazine: for alumni, faculty, staff, students and anyone that is a UofL Cardinal fan.

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19 SUMMER 2018 Lemonade lessons F ifth-graders from Portland Elementary School took lessons in Lemonade Stand 101 this spring as they practiced their entrepreneurial skills by selling lemonade to Uof L students, staff and faculty. The lemonade stands on Belknap Campus outside the Student Recreation Center, Ekstrom Library and the Student Activities Center were the culmination of an assign- ment in Assistant Professor of Management Jenna Haugen's undergraduate Corporate Social Responsibility class. Haugen's students first gave business lessons to the fifth-graders in their classrooms, then hosted them April 18 for tours of campus, lunch at The Ville Grill and the running of the stands. Portland Elementary is not only one of Uof L's Signature Partnership Schools — a distinction that means Uof L is dedicated to working with the school on a regular basis — but is also the beneficiary of the Ele- vate Portland Initiative, a support program the College of Business launched in 2015 as a way to help give back to the community. Haugen said the college was thrilled with the results. "Students from Portland Elementary were able to learn entrepreneurial skills including business planning, marketing and sales tactics," she said. "Our Uof L students who are learning about corporate social responsibility were able to better understand the importance of giving back to strengthen relationships with the community." On the warm spring day, 11-year-old Layla Goodwin stood proudly in her bright yellow t-shirt that declared her a "Future Entrepreneur." Layla said she didn't know what the word "entrepreneur" meant before the project. But after, she knew that her dream of designing clothing for "famous people" could someday become reality. Activities with Portland are aimed at encouraging students to stay in school. "The Elevate Portland Initiative is a terrific example of our dedication to community service in the College of Business" said COB Dean Todd Mooradian. "Our students, staff and faculty have worked with Portland students to expose them to the wealth of opportunities available if they stay in school, grad- uate from high school and go to college. Teaching entrepreneurial skills is one of the things we do best, and exposing the children at this young age may light the spark of business creation in them." T he thrill of innovation is on display at the latest technology startup to partner with Uof L. Giddy, created by Louisville-based manu- facturer GE Appliances, a Haier company, is located just north of Belknap Campus. "We love the partnership between Uof L and Giddy," said Mark Rondina, Giddy's director of User Experience. "We feel that it really is mutually beneficial." The idea is to get students and other online makers to help companies create new prod- ucts and refine existing ones. There are prizes for winning challenges, like designing a temperature-controlled thermos or a kitchen sink that brews coffee. Amber Kleitz, a senior studying communi- cation art and design, is now a junior designer at Giddy. She said these experiences allow students to collaborate with people outside their chosen discipline, such as designers with engineering and business majors. "As soon as I started working with engi- neers and developers, I started seeing what the process behind a successful product really looked like," she said. Before Giddy, Kleitz also did class projects and interned at FirstBuild, GE Appliances' makerspace and microfactory on Uof L's campus. The center, which opened in 2014, has been cited as "a model for adapting to a changing competitive environment that disadvantages large firms." Giddy is an extension of FirstBuild's open-innovation model. The idea is to use a community of citizen hackers and makers to generate new products more quickly — and with built-in consumer demand. "Giddy is a totally unique enterprise for GE Appliances," said Rick Hasselbeck, GE Appliances' chief commercial officer. "The success and growth of the FirstBuild innova- tion model has given us a great platform from which to launch Giddy." Rob Keynton, interim executive vice president for research and innovation, said working with industry provides "real-world experiential learning opportunities for our students as well as plants the seed for research collaborations between our faculty and industry." "We welcome Giddy to Uof L and look forward to establishing a strong relationship with them," he said. GIDDY UP! UofL, GE partner again to boost product development A Portland Elementary School fifth-grader sells lemonade at UofL.

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