University of Louisville Magazine

FALL 2017

The University of Louisville Alumni Magazine: for alumni, faculty, staff, students and anyone that is a UofL Cardinal fan.

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Page 73 of 75

Shmoo-ving along A UofL fraternity rides down Broadway dur- ing the 1948 Homecoming Parade in their float featuring students dressed as Shmoos. Shmoos were beloved characters that debuted in a 1948 comic strip written by Al Capp. Known for their bowling pin-like shape and charitable personalities, Shmoos radiated kindness and resilience in the face of adver- sity. The Shmoo craze captured audiences' attention across the nation, cultivating phrases such as "What's Shmoo?" and "Happy Shmoo Year!" The lovable characters sold $25 million in merchandise in 1948 alone and inspired at least one Homecoming float. NOW THEN +

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