University of Louisville Magazine


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W I N T E R / S P R I N G U O F L M A G A Z I N E | 21 H A P P E N I N G H E R E ACC epting the invitation Meet the neighbors A Social Collaboration Social media wields the incredible ability to shape public opinion in the blink of an eye. No one used it better than disgraced cyclist/celebrity Lance Armstrong. The seven-time Tour de France winner was a constant social media presence, repeatedly using Twitter to refute allegations of performance- enhancing drug use while dominating his sport. UofL sport administration Assistant Professor Marion Hambrick joined in part with soon-to-be ACC partner Clemson University professor Jimmy Sanderson to examine how Armstrong used the power of this com- munications tool to wage a public rela- tions war, bypassing traditional media in the process. "Armstrong was a constant presence on Twitter and every time something would come out, he would f re back his side of the story, which would then get picked up by major news outlets," Hambrick said. "This tactic showed that you don't need the traditional media to get your message out. But when he went on Oprah and confessed, he completely abandoned social media. He left with- out an apology and offered no account- ability for lying." Hambrick and Sanderson are also exploring how universities should adjust their crisis communications plans when a school representative uses social media to air views contrary to university policy. "A football player at Ohio State posted that he shouldn't have to go to class because he was brought in to play football, not get an education. News reporters confronted university off cials, forcing them to ex- plain their position. Universities have to remain vigilant and realize that 140 characters can get you in trouble." FOLLOW OUR EVOLVING PARTNERSHIP WITH ACC SCHOOLS. University of Miami Founded in 1925, the University of Miami enrolled its fi rst students in October 1926. The main undergraduate campus is located in Coral Gables, Fla., and houses two colleges and seven schools. Here are some interesting facts about UM: • The University of Miami Health System has three university-owned hospitals: the University of Miami Hospital, Sylvester Comprehensive Cancer Center/UM Hospital & Clinics and Bascom Palmer Eye Institute. • U.S. News and World Report ranks UM the top university in Florida for the past nine years. • "The U," as UM sometimes is called, has won fi ve NCAA titles in football and four College World Series crowns in baseball. • Famous UM alumni include singer Gloria Estefan; actor Ray Liotta; actor Sylvester Stallone; U.S. Senator Marco Rubio; NFL Hall of Famer Michael Irvin; and entertainer Dwayne "The Rock" Johnson. • Nickname: The Hurricanes Clemson University Nestled in the foothills of South Carolina's Blue Ridge Mountains, Clemson University combines the benefi ts of a major, land-grant research university with a strong commitment to quality teaching and individual student success. Here are some fast facts about Clemson: • 20,000 students in 80 undergraduate and 110 graduate degree programs offered by fi ve colleges with an 18:1 student-to-faculty ratio. • Clemson ranks 21st among U.S.News & World Report's 173 national public universi- ties. Majority of incoming freshmen ranked in the top 10 percent of their high school class. • Notable alumni: country music star Lee Brice; former U.S. Secretary of State, Associate Justice of the Supreme Court of the United States James F. Byrnesi and "Entertainment Tonight" host Nancy O'Dell. • Mascot: Tigers University of Virginia Thomas Jefferson, third president of the United States, designed and founded the University of Virginia in 1819 to be "the future bulwark of the human mind in this hemisphere." The university is the nation's second-ranked public university, according to U.S. News & World Report. Here are some quick facts about U.Va: • U.Va. has 11 schools, offering 51 bachelor's degrees in 47 fi elds, 81 master's degrees in 65 fi elds, six educational specialist degrees, fi rst-professional degrees in law and medicine and 57 doctoral degrees in 55 fi elds. • Enrollment: 14,700 undergraduates and 6,500 graduate students. There are more than 2,700 faculty members. • Notable alumni: 28th President of the United States Woodrow Wilson; Dr. Walter Reed, who discovered the vaccine for yellow fever; entertainer Tina Fey; and legendary writer Edgar Allan Poe. • Mascot: Cavaliers U L _ 2 1 2 1 UL_21 21 1 / 2 4 / 1 4 9 : 5 3 A M 1/24/14 9:53 AM

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